Ship the Product — AI Disruption Profile
Summary
“Ship the Product” is the PM job of helping the team deliver — project management, scope-priority tradeoffs, and quality assurance. Of the three PM jobs (Shape/Ship/Sync), Ship is moderately disrupted by AI (🤖🤖 overall). AI can help with spec writing and release communications, but scope-priority tradeoffs remain human-driven.
How to Apply
- Selectively apply AI to spec writing and release communications within Ship work
- Keep scope-priority tradeoffs human-driven — these require organizational context and judgment that AI lacks
- Focus human investment on the judgment calls: what to cut, what to defer, what quality bar to hold
Sources
From: How AI Will Impact Product Management
Attribution: Lenny Rachitsky What this source adds: Original formulation of Ship as one of three PM jobs, rated 🤖🤖 for AI disruption overall. Links: Original | Archive
Related
- Shape the Product — The strategy counterpart (🤖🤖🤖)
- Sync the People — The coordination counterpart (🤖)
- Task List Generation for Observability — A Ship technique for tracking execution