Sync the People — AI Disruption Profile
Summary
“Sync the People” is the PM job of human coordination and alignment — stakeholder alignment, team coordination, and organizational influence. Of the three PM jobs (Shape/Ship/Sync), Sync is least disrupted by AI (🤖 overall). These are the PM competencies least likely to be automated and most likely to differentiate human PMs.
How to Apply
- Double down on human skills for Sync work — stakeholder management, organizational influence, team coordination
- Invest in training and coaching rather than AI tooling for Sync-heavy work
- Recognize Sync as a durable competitive advantage — as Shape and Ship tasks get automated, the PM who can align people becomes more valuable, not less
Sources
From: How AI Will Impact Product Management
Attribution: Lenny Rachitsky What this source adds: Original formulation of Sync as one of three PM jobs, rated 🤖 for AI disruption — the least disrupted category. Links: Original | Archive
Related
- Shape the Product — The strategy counterpart (🤖🤖🤖)
- Ship the Product — The execution counterpart (🤖🤖)
- My Job Your Job Role Delineation — Relevant technique for defining human vs AI boundaries in Sync work