“PMs who use AI will replace those who don’t”: Google’s AI Product Lead on the New PM Toolkit

By: Marily Nika (guest) Host: Claire Vo Source: Lenny’s Newsletter / How I AI Type: article (podcast/interview transcript)

Summary

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Key Ideas Extracted

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Notes

This source is already cited in lifecycle-framework-v2.md for Nika’s workflow inversion (prototype before PRD) in the Shape phase AI-PM Emphasis section. Processing should validate and enrich those citations.

Raw Content

Published: December 1, 2025 Host: Claire Vo Guest: Marily Nika, AI Product Lead at Google

Overview

Marily Nika demonstrates how product managers can dramatically accelerate their workflow using AI tools. She walks through a complete end-to-end process using a smart-fridge concept as an example, showing how to conduct market research, generate PRDs, create interactive prototypes, and produce stakeholder-ready video content.

Key Workflows Covered

Market Research via Reddit: Using Perplexity’s discussion filter to mine Reddit for authentic user insights and debates about product-market fit requirements.

PRD Generation: Leveraging custom GPTs that maintain personal voice and style when transforming market research into comprehensive product requirement documents.

Interactive Prototyping: Using v0.dev to convert PRDs into tangible prototypes that influence stakeholders during product reviews.

Video Creation: Employing Flow and Sora to create persuasive product demonstration videos that communicate vision more effectively than traditional presentations.

Complete Workflow: The entire process from research to polished video takes approximately 20 minutes.

Specialized Tool Approach: “Tool hopping” between specialized AI applications creates more powerful results than relying on single platforms.

Additional Application: NotebookLM serves as an interactive judge for product demos and pitch competitions.

Featured Tools

• Perplexity
• ChatGPT
• v0.dev
• Flow (Google Labs)
• Sora
• NotebookLM

Resources

Marily Nika’s platforms:

• LinkedIn, personal website, Substack
• AI Product Academy Bootcamp & Certification